12 million kilos of plastic still end up in the ocean every day. One of the larger polluters in this plastic soup is the PET bottle, of which the Netherlands uses an average of 900 million per year. That is an average of 52 plastic bottles per person! At iTapToo we believe that this can be done very differently. More and more alternatives to plastic are coming onto the market. But, what if we completely do away with the plastic bottle? In the Netherlands we are already well on the way. More than 9 million reusable bottles have already been sold and it is becoming more and more common to carry a refillable bottle with you. Yet the regular soda machine is still there, full of new plastic packaging. By tapping at iTapToo you refill your bottle with an honest and refreshing alternative. Together we contribute to a future without plastic!