About us

iTapToo has three enthusiastic founders: Daan, Esmée and Martijn. At the end of 2019, a frustration was turned into a solution; something must be done against all PET bottles in work and school environments. So much unnecessary transport of drinks by road, so much disposable plastic in waste bins while everyone is walking around with a reusable bottle!


The iTapToo refill concept was created through extensive research and inspiring customer conversations. Since then, iTapToo has had only one goal in mind: to make sustainability accessible to everyone.

Martijn Huijbregts

| Co-Founder & Technical Director |

''With iTapToo we want to show people how easy it can be to make the right choice. You hear constantly these days that you are not living a healthy enough life, or have a lifestyle that is bad for the planet. The solution is often hard to achieve or too expensive. At iTapToo we make a product that is so easy and delicious that you don't have to think about whether or not you choose sustainability today. I like to work every day to make sustainability more accessible for our customers and to close the circle as much as possible. Everything has to be right, in our supply chain and our business operations. We continue to improve and innovate this process on a technical and ecological level. By setting a good example ourselves, we contribute to a snowball effect, which will positively influence the view on sustainable business.''

Esmée Noij

| Co-Founder & Marketing Director |

''As Co-founder and marketing director I am involved in managing all expressions and the overall concept of iTapToo. I think the great thing about iTapToo is that we bring a future-proof concept into the world with a lot of positive impact in the short and long term. We primarily focus on eliminating single-use plastic, however in the meantime we also reduce the transport of soft drink bottles, contribute to vitality in the workplace and contribute to the image of future-oriented organizations. The latter is ideal for customers when attracting new employees. The shared motivation to make the world a better place makes our team strong and has a contagious effect. iTapToo makes sustainability accessible for everyone, that is the power of the concept. I may be biased, but I recommend every organization to join the refillution with iTapToo!''

Daan Beuting

| Co-Founder & Sales Director |

''iTapToo's sustainable vision starts with replacing disposable plastic but continues throughout our business operations. For example, we think sustainable collaborations are important; we partner with forward-thinking companies focused on positive impact. Partly because of this, we offer our customers a reliable basis for the long term. I therefore find it incredibly rewarding work to be able to provide our customers with a total solution in the workplace. Everyone has their own reason why they like our machine so much. One thinks it's a wonderful solution for replacing the PET bottle, the other thinks the design of the machine is a must-have in itself. This makes the customer conversations interesting and dynamic every time."

Nikita Hommel

| Creative Manager|

“What makes iTapToo special can be different for everyone, because iTapToo is incredibly versatile. To start with, iTapToo is the chance to contribute to a better world yourself. It's the chance to say that you are stopping the constant unconscious use of single-use containers for your drinks. In addition, it is also convenience. All you need is a refillable cup, mug or bottle. With this you can refill your favorite flavor in no time. iTapToo is also routine, it is a break from your cup of coffee, tea or water. You can drink it any way you want, subtle, strong, at work, on the go, in your glass or bottle. iTapToo is so much… how can your creative ideas not run wild with this company?”

Bo van Kessel

| Sales & Business Strategist |

“Making your work environment more sustainable by refilling fruity flavored waters directly from a vending machine, it doesn't get any easier! Eliminate single-use plastic bottles, cups and coffee cups by dispensing delicious fruity drinks into a glass or reusable bottle. Refilling is not only sustainable, it is also vital and responsible. That is also what we strive for at iTapToo. Making your work environment more sustainable doesn't have to be difficult, it can also be done in a fun way! Together with the customer, I look at the added value that an iTapToo machine brings to all layers of the business. Offering the customer an easy and fun solution to their challenges in the field of sustainability and vitality gives me a lot of energy. Together we create a vital world in which single-use plastic is a thing of the past.''


| Happiness Manager |

''I share my knowledge about happiness with everyone in the workplace so that the team can make optimal impact. My own performance thrives on a good walk around lunchtime. That's why I always let the team know what time it is, it's just for efficiency. I am super soft and hypo-allergenic, which our visitors seem to like very much and it keeps the office nice and clean. I am really looking forward to the rest of my career at iTapToo.”